The thing is that advertising is not about making sales.
The media is the message.

The commercials are just as much a part of mental programmings
as the television programming is.

Isn't amazing that all the big advertisers are on ThemTube,
but all their competitors only have small fries? (actual businesses trying to sell actual products)

So, the attention economy isn't really that,
it is a find where all the eyes are at so we can put our programming in there.