I think retail is not coming otherwise you would see more power ups to maximize earnings. For steem also. People like to shill what they hold, Hive only gets shilled by hivers on crypto twitter.

Retail only knows Bitcoin and Ethereum. They don't browse coinmarketcap. They use popular financial sites yahoo, bloomberg. They buy crypto on Coinbase, Gemini. Hive is not advertised to them. They are not on crypto twitter, they are on bitcoin twitter. Retail earn more than alt-enthusiasts for this reason.

Financial assets usually underperform during legal tie ups. Crypto hasn't been any different. Even the bots are set to "fuck that". All that Hive from the hardfork is sitting there because it is to risky to 🔥 and to risky to use.

Those projects develop for themselves and create an economy surrounding themselves. Hive is just a gateway. They are not assets they are liabilities, and I wouldn't be surprised if they thought the same about Hive.