I would perhaps take this one step further and say that 90%+ of folks won’t even care about Hive as an ecosystem, at least not until they experience their first Hive site/app/game. I fear even relying on something as complex as the intermediary step of hive.io in any kind of marketing funnel is detrimental.

I’d love to see some individual front ends & apps (and yeah, you can just call them apps because no one knows or cares what a dapp is!) pick this up & run with it. I feel they should be at the forefront of marketing, supported by the community and DHF, and their individual successes become Hive’s communal success.

Hive is a component, it’s infrastructure. The closest analog I could think of for marketing Hive itself would be a campaign like Intel Inside. But in some ways when it comes to reaching out to the masses I feel like marketing Hive itself is akin to a site or application emphasizing in their marketing the fact that they’re hosted on AWS. It just doesn’t make sense to me.

I think @peakd, @ecency, etc. should really directly take advantage of your strategies here, because the first marketing stumbling block we hit is when we say ”Hey! Your videos would be great on 3Speak… Lemme tell ya all about Hive!” - Instant “Huh?” moment & tiny aneurysm occurs in the new recruit’s brain!