Squarespace is more or less a further dumbed down Wordpress... and that brings it right about to my web design skill level! 😅 Wordpress definitely gives me all the plugins and flexibility to do just about anything... but I just find that's added way too much time and complexity for me. There's just neverending updates, plugins breaking, etc. I think if you keep it super simple it's fine, but I just can't leave well enough alone! Squarespace seems to do a nice job integrating analytics, SEO, email marketing, online shop options (because WooCommerce just adds another layer of insanity for me on top of WordPress!) and it is convenient for me since I also do some conventions and have already processed physical payments with a Square card reader I can use the same account, link up my physical/online inventory, etc.

Bear in mind I'm just in the trial phase and haven't even published my Squarespace site yet... but in a couple hours of dabbling around I was pretty happy with the functionality. They do offer a 14 day trial where you can pretty much log in and create a whole site and then just pick a plan and input your payment info if you want to actually publish it.