I think the overall concept of Hive is tough to market and marketing should largely be left to individual front ends, projects, games, communities, & influencers to market their products powered by Hive.

I am very much intrigued by much of what Wax.io is doing and would point to them as an example of other potential avenues. They’re hiring for a business development team which recruits businesses and individuals to launch projects on their chain. I’d much rather spend in a direction like that than broad based generic Hive marketing.

Alternatively a DAO proposal could take the form of a budget which in turn awards grants to various communities & front ends specifically for the purpose of marketing, with increasing releases of funds being tied to verifiable user growth metrics. Again, this puts targeted focus on certain niches and fan bases that will be better understood and catered to by the marketing community, and receive a better onboarding on arrival.

Lastly, I think one of the best marketing boosts would be to release more features for the blockchain level communities, including the monetization options that were in the original specs. The incentive to community owners to grow their community, encourage activity, & encourage their users to hold Hive Power would do as much for grass roots recruiting & promotion as any affiliate marketing plan or centralized ad campaign.