Hi friends,
I have to admit that I am still a fan of McDonald’s :-) I don’t get there too often but I usually enjoy it when I do. We went over the weekend and the kids got some happy meals and I had a double quarter pounder with cheese, it was great!
I do not currently own McDonald’s stock, but I have in the past and feel it is still a worthwhile investment. Some of the unhealthy image that they had for a while has dissipated and they have done a good job of reinventing their menu to adapt to consumer preferences. They also have done a decent job on educating regarding the health of the food, though certainly there is still some processing of the food going on.
The stock has always had a nice dividend yield compared to its peers and rising costs and it’s hard to say how rising prices will impact their stock price - it will lead to greater revenue and higher expenses so it is hard to say which direction the stock will ultimately go.
I keep an eye on the stock and if a trend catches fire (such as the monopoly game, kids toys in the happy meals, etc.) I will probably jump in for a swing trade!
Thanks for coming by,
Brian
