This isn't entirely true. Do you think someone's name shouldn't get way more search traffic than a long tail including the name? Now go try to compete with Andre's Instagram, Youtube channel with 1M subs, Linked In profile, Facebook page, and personal website to crack the top 5 for "Andrei Jikhn"?

Two things we know:

• We aren't getting search traffic for the long tails including
  "influencer", and "personal finance"
• We're getting traffic for the term "Andrei Jikhn portfolio"

One thing that I know:

• The #1 position on Google for a search term drives 10x the traffic as the #3 position.