LifeLog was a Pentagon project, imagined as a method to capture our data.
This was renamed to FB, which has since been caught up on data breaches, mass surveillance (even if you don't have an account), the mis reporting and charging of advertisers with bogus user numbers, apparenly boosted 50% by bots.
The plot now thickens, with the latest moves to combine WhatsApp and Instagram apps into a common database.
Perhaps this is the precursor for the rollout of a FB crypto coin?
Perhaps this is just the last grab at holding onto user numbers as the mass exodus from the privacy intrusive company continues.