Amazon have been making noises about support for crypto in the form of it's own coin.
While BTC may be a faster and quicker means to that end, it would not be in the interests of the cartel who own the platform.
one of japans largest on line stores is now making noises. With a huge population the inclusion of crypto within their payment methods. Expected to go live sometime in march, this could be huge.
https://nulltx.com/rakuten-pay-will-integrate-bitcoin-support-by-march-2019/