Users now have another way to purchase gold with BTC.
The gold is safely stored in Canada.
Gold has been the basis of 'money' for thousands of years, so as a 'store' of value it may be better than even paper wallets.
Time will tell
https://www.ccn.com/bullion-giant-apmex-partners-with-bitpay-to-let-investors-buy-gold-with-bitcoin/