I get the point of what you are saying here, but to be fair, when Amazon first came out it was just books. I was buying stuff online from places like Buy.com (which isn't around anymore I don't think), while Amazon was still just selling books. If I would have been in the place to invest back then, I probably would have picked a company like Buy.com over Amazon. How wrong I would have been! Again, that is beside the point and like I said, I totally get where you are going with this.