Detailed and accurate data is the key to any successful online marketing effort. LIBERDY has created a new, fair Digital Advertising economy, by developing a robust data trading platform rewarding users for the use of their own personal information. It's developing a decentralized advertising Data Management Platform (DMP) powered by blockchain technology, that rewards users for the use advertisers make of their data. Their consent based DMP gives advertisers access to unique and reliable data. Using the blockchain, they also ensure user data is of the highest quality, accurate, verified and timestamped.
TWO MAIN CHALLENGES OF ONLINE ADVERTISING
• Data is not treated as commodity and therefore users are not considered as part of the ecosystem
• Advertisers suffer from the lack of accurate data in an ecosystem that is not transparent
Liberdy leverages the advantages of blockchain technology and GDPR regulation to empower users to manage their data rights and profit from the use of their personal information.
The purchase and exchange of data happens in the background every time we go online, but the users who drive the data get very little in return and this is where Liberdy comes in.
By reclaiming their data, users become equal partners in the online advertising ecosystem for the very first time, receiving fair payment for a commodity they own. The data extracted to the DMP is information that users already share with companies like Google, Facebook and Amazon. Powered by the blockchain, Liberdy claims they ensure user data is of the highest quality, accurate, verified and time-stamped. All transactions being recorded on the blockchain are transparent to all the different players.
Their consent- based DMP they clam gives advertisers access to unique and reliable data, which up till now could not be obtained outside the walled gardens of Facebook and Google. It also creates a transparent economy which sees users, the true data owners, as a partner in building the future of permission-based advertising.
HOW LIBERDY WORKS
On Liberdy app, users can instantly extract the data that they currently share with companies like Amazon, Google, and Facebook. The user then chooses which personal information they would like to share and Liberdy encrypts, splits and depersonalizes it so that it cannot be traced back to the individual. The advertiser can then purchase reliable, time-stamped, consent-based information directly from the customer.
The customer gets a monetary reward for his or her data. The advertiser benefits from access to data from some user-validated sources including online retailers, social media, and search engines. Additionally, a decentralized advertising platform is vastly more difficult to hack than its centralized counterparts, including banks and large corporations.
Internet users are tired of being forced to give their data away just freely. It is a ridiculous state of affairs where individuals have to purchase VPN’s, install ad blockers and customize their computers instead of being able to browse online in peace. This is the norm, though there is no real reason it should be like this. A consent-based system is a way forward and hopefully, Liberdy can dethrone the centralized data harvesters so once again users have rightful control over their data.
FEATURES OF THE PLATFORM
• Liberdy Data Platform
The platform is responsible for managing interactions between the users and the second party during process of data import. Not only focusing on the data import process, it is also responsible for interactions during data management. During this phas taxonomy is created while data is segmented. and stored in Data Management Platform ( DMP). Once it has been stored, advertisers may start buying the said segments through DMP.
• Liberdy App
This state-of-the-art application is built specifically to manage interactions of all users with the Liberdy data platfrom. It’s responsible for the process of extracting and, most importantly verifying, before uploading them to user personal
data section. This application is said to also serve as a secure wallet that manages balance, tokens, and rewards.
• The GDPR, a new EU bill, states that the user is the owner of his or her personal information and any companies gathering user data must make a portable copy accessible, free of charge. This represents a dramatic shift towards data transparency and the empowerment of data subjects, which applies to all data collected by online company.
Liberdy claims to be the solution for GDPR compliance since their new economy allows them to easily gain the user’s consent for sharing their information with potential advertisers. They said their goal is to be the hub for all exported GDPR data for users.
MILESTONES
Q2 2018 -Pre ICO
● Prior to the token generation event, launch the Liberdy Data Foundation pre-alpha, with exclusive access
● Develop and release the alpha version for the user application- iOS and Android mobile apps,
which will enable personal data extraction from 3 major platforms
2 Q3 2018 - Alpha 1 - Data Management within the Data Foundation
● Develop Alfa version of the user data verification algorithms
● Setup and implement big data storages, and develop basic normalization and
classification processes and algorithms
3 Q4 2018 - Alpha 2 - Decentralization & Control
● Integrate with a third-party decentralized storage provider, to limit Liberdy’s control
over the users’ data
● Connect the foundation’s platform to a public blockchain, launching smart contracts
that cover the users’ data management
4 Q1 2019 - Alpha 3 - Creating the Advertiser Ecosystem
Complete the user data management platform and preparation for third-party
monetization partners, e.g. user targeting, audience building, and DMP
implementations
● Release architecture of the ecosystem sandbox and API for review of potential partners
5 Q2 2019 - Alpha 4 - Enabling Data Foundation Platform with Third-Party Implementations
● Launch Data Foundation’s first release, includes SDK and API for developers, a sandbox to build an app with, and a testnet for testing it
● Create Alpha version of the platform runtime
● Build open source part of the system, and structure the contributors’ plan
6 Q4 2019 - Beta 1 – Launching The first 3rd-party Monetization Partner
● Accept new 3rd party partners, to a closely monitored Beta program
● Performance enhancements
● Enhance Ecosystem tools and dashboards
7 Q2 2020 - Beta 2- Stability, Improvements, Ecosystem Soft Launch
● Accept new 3rd party partners, to a closely monitored Beta program
● Performance enhancements
● Enhance Ecosystem tools and dashboards
8 Q4 - Beta 3 - Enhanced Data Layer
● Present new AI algorithms for data digestion and classification
● Publisher dashboard
9 Q2 2021 - Release - Audience Builder, and First Release
● Launch the first audience builder on the platform
● Full feature dashboards for all players on the system: users, third-party developers,
contributors, advertisers, and publishers
TEAM
ADVISORS
CONCLUSION
Liberdy rectifies the significant problems of end- user data exposure, control and accuracy. The project looks promising and as we know, in world a world full of fake content, Liberdy resolves this issue by ensuring advertisements are in line with their principles. This is a bounty campaign with many tasks for you to do and earn more stakes!
Read More On
https://liberdy.io/
https://twitter.com/Liberdy_
https://t.me/liberdy
