A young Salesperson was disappointed. He had lost an important sale.
In discussing the matter with his Sales Manager, the young man shrugged “I guess” he said “it just proves you can lead a horse to water, but you cannot make him drink”.
“Son” said his Sales Manager “Let me give you a piece of advice. Your job is not to make him drink. Your job is to make him thirsty.”
Make them thirsty and you will win.
Do you agree?
