Coca-Cola has launched a new drink on the market. This is the first such case in the history of the company.Since 26th May a new product called "Lemon do" has been available in Japanese shops. The drink contains Japanese shochu vodka and is the first drink produced in more than 130 years of the Group's history.The drink includes shochu vodka made from distilled cereals, sparkling water and accessories. The drink is available in three versions: 3, 5 and 7% alcohol.
Jorge Garduno, CEO of Coca-Cola Japan, admits that the company has not experimented with low-alcohol drinks, but "Lemon do" is an example of "how we continue to explore opportunities beyond our core areas".Thx fot Attention.
