LIBERDY: BRINGING FAIRNESS IN THE ADTECH INDUSTRY

INTRODUCTION
Advertising is the best way to promote brands and gain exposure. The internet has even made it easier to showcase brands and ideas. The manual billboard method of advertising has almost been substituted with digital advertisement.

This is because the world has gone digital and the internet has become a large market where everything happens. Meanwhile, data is primarily collected and controlled by just two advertising bodies which is Google and Facebook. The monopolistic data has caused them to mishandle the information at their disposal by trading it without considering the data owners. Without permission, user's data is resold to advertisers, hackers and even politicians. This has crippled the ad-tech industry and has placed other advertisers that are careful with data in disadvantage. The above underlying issues in the ad-tech sector has however motivated a solution for fairness to all advertisers.

THE SOLUTION IS LIBERDY
Liberdy is a decentralization digital ecosystem that give advertisers the enablement to access permission - based data from the end users in order to achieve an effective advertising. With the accurate access to data proposed by the Liberdy platform, advertisers can freely
utilize unparalleled data which is however anonymous and protected. The Liberdy project aims at building a digital trust through a transparent and decentralized digital advertising. This foundation would however restore user anonymity. The platform however proposes to give users control over their personal information and making them partners in the quest to build a great future in permission - based advertising.

THE MAIN AIM FOR THE LIBERDY PROJECT
The prime motivation of the Liberdy is to establish an ecosystem for advertising which is based on accurate data without neglecting the owners of the data. With accuracy not neglected, the Liberdy project aims at building a brand new platform based on principle of control, fairness and effective performance.

KEY FEATURES OF THE LIBERDY PROJECT
The Liberdy project is designed with key features aimed at resolving the issues faced by advertisers. Some of these features are discussed below.

ACCESS TO UNPARALLELED DATA
The Liberdy system intends to decentralise data in order to enable all advertisers equal access to accurate data. This is why the Liberdy project is a neutral and decentralized organization.

ACCURATE DATA
The Liberdy project intends to seek for users consent before for collecting and validating their data. To ensure accuracy and reliability, all the data that would be added to the Liberdy foundation would be validated as incorrect data can be toxic and misleading.

CONCLUSION
The ad- tech industry has been monopolistic in nature over the years. The centralized data is primarily collected and controlled by just two advertising bodies which is Google and Facebook. This monopolistic nature has deprived ordinary advertisers the common ground of competition. The Liberdy project aims at bringing fairness in the advertising industry and to also give advertisers access to accurate data while recognizing the end users that provide the data.

ecosystem is the right step towards the right direction.

If you’re familiar with cyber crimes, you might have heard of the data scandal that rocked Facebook few months ago where users’ data were stolen. With the platform offered by Liberdy, you have control over your data and can share with whomever you want.

Token Specifications
Token Ticker: LIB
Token Type: Utility token
Platform: Ethereum
Total Supply: 300 million
Token Price: 1 LIB=$0.1 USD
Soft Cap: $5 million
Hard Cap: $30 million

Token distribution

How It Works

TEAM & ADVISORS
THE TEAM
The Liberdy team is made up of ad-tech industry veterans passionate in developing new era of digital advertising and accurate data distribution. The team is led by Koby Ram as the CEO.