What do you see, when you look at the above image?
What's the first thing that pops into your head?
What you'll see, will fall into 3 main categories, 2 of which, I'll cover further down.
The first however, and what you're predominately meant to see, is of course, 2012. This is after all, the official logo for the London 2012 Olympic Games.
Designed by London brand consultancy firm, Wolff Olins
Forward to where though, I wonder?
Some of Wolff Olins work has received controversial reception. Its piper design for BT in 1991 attracted a great deal of opposition.
-Wikipedia
The piper logo, created by design consultancy Wolff Olins, is believed to have been unpopular with staff, who used to draw obscene variations of the picture, according to campain
I'll leave that to your imagination
The company was also responsible for the short-lived $110m (£75m) re-branding of PwC Consulting to "Monday" in 2002.
-Wikipedia