Starting this past Sunday, all commercial images published in France and that have been retouched to change the physical appearance of a person will be accompanied by an alert.
Just as the tobacco has the "smoking kills" warning, photographs in France will have an alert that says "retouched photo" and anyone who does not comply can be fined € 37,500, according to BBC.
The objective of the measure implemented by the French government is to prevent the creation of unhealthy beauty ideals, which mainly promote ideals of extreme thinness.
"Exposing young people to normative and unrealistic images leads to a sense of self-depreciation and low self-esteem that can affect health-related behaviors," said French Health Minister Marisol Touraine.
Many of the fashion images we are used to seeing on the covers and advertisements of magazines are digitally edited, to eliminate some skin defects, cellulite or even excess weight, creating unrealistic and impossible images to achieve.
This is what they want to fight against.
In France, 600 thousand young people suffer from eating disorders, including 40 thousand with anorexia.
After road accidents, these problems are the leading cause of death among 15-24 year olds in the country.