Narrative isn't strictly for businesses, but it has broader appeal, I think. The value of my NRVE is based on the volume and quality of my content in the first two months of beta. It doesn't take as long to create a post as it does on Steemit because I don't have to fight with code or formatting inadequacies, nor worry about the app that I'm using ports the content onto the platform the way I intended, and I don't have to spend an hour going through Discord channels to promote it in hopes of earning $1.00.
I believe "Neesh" is the correct pronunciation. Americans are good at butchering words borrowed from other languages. ;-)
RE: 5 Ways to Use Narrative to Build Up Your Brand