Authority content is any content created for the purpose of building one's authority in the eyes of one's audience. That's easier said than done. Truthfully, building authority is something that is done over time. It can't be done in a single blog post. It requires consistency.
That said, while consistency is important, quality content is more important. Without it, it doesn't matter how consistent you are. Your audience is not going to see you as an authority in your niche. So, to establish your authority, you need to consistently publish high-quality content that keeps your audience informed about the important aspects of your niche and be willing to share your knowledge prolifically.
That's a mouthful, isn't it?
What Constitutes Authority Content?
Now that I've established the purpose of authority content, let's discuss the types of authority content available to niche professionals like yourself. I've identified 14 different types of authority content within three overarching categories - textual, visual, and auditory. In other words, all authority content is made up either of text, graphics, or sound. Some of them could consist of two or three of these qualities.
The following list of authority content types should give you a good grounding in the philosophy of building authority. After the list, you'll find an infographic to make the information more visual. For a deeper dive into the 14 types, download my FREE REPORT titled 14 Types of Authority Content.
