Yes, it's a common expiration for all governance-related actions (witness votes, proxies, proposal votes).
I'm not really convinced that changing the name of Hive would affect anything right now. I think the main issues are a general downturn in crypto (money flowing out of crypto into AI) and Hive's specific issue is more tied to easy onboarding of new users (in particular, we need to make it easy to do simple social-based login for new users).
I did read the analysis about finding Hive being a problem, but I think if onboarding were easier, there would be less problem as you could just onboard people "on-the-spot".
There could be something to changing the name to make it easier to find, but I think this could be a pretty expensive change to make now.
RE: I opened a protocol PR: scale DHF payouts when HBD printing is suppressed