Good to know, thanks!

Does it still not make sense to run some type of ad system on Hive itself to generate revenue to pay for server costs etc?

I don't think so, because I think the work involved could easily match the revenue. Once the site gets big enough, it could make economic sense then.

But I really don't think ads should be Hive.blog's future: I hope to break away from such economic concepts entirely. But this is an issue that is up to each frontend operator to decide for themselves.