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HBD was designed to be pegged to the dollar: it is supposed to be a stablecoin. And this has a very valuable purpose : a relatively stable price versus commodities makes it more suitable for commerce. And having a working stablecoin will make Hive itself more valuable.
If you're interested in price appreciation, you can hold Hive instead of HBD.
RE: Proposed hardfork change to stabilize Hive Dollar’s tracking of USD value