If you are one of the businesses, there is zero advantages to A HBD transaction unless you are one of us who are big into Hive so there has to be some elements of cahootiness otherwise whats the point in partaking in such activities. Going to these random businesses and asking them to change their whole accounting system so some customers can get rebates is not very viable. Bitcoin is all about developing a trustless system. This system is based on trust and as we learned in the past trust does not work.