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I think a lot of women (not all women of course) tend to be most interested in topics that have achieved a level of popularity or are clearly becoming popular. That's my guess on why crypto has not drawn in a lot of women over the years, I think it had to become a bit of a socially significant subject first. There was likely too little appeal while it was just a bunch of geeks dreaming up an economic revolution.
But it is great that women are showing interest because once women like something, guys work very hard to get a lot of it and that creates demand.
Saying all that, I find the phenomenon of the economic dominance in digital assets being cute collectible kittens in an industry mostly consisting of men very strange...
RE: Women & Bitcoin: Media Exposure - Crypto Finally x Block TV