Sometimes in business we have situations where we are not agree with someone, or vice-versa. Many people arguments based on they believes. It is important to understand that for other people your believes is lie. Other people have different point of view. Therefore to negotiate in business we have to accept each other as we are. We cant change our customers and push our believes in they lives. Instead we should concentrate on our business and do maximum to make a sale. If negotiation process start, for example if it is important talk, we can find facts of the object of negotiation. First we need to understand out customer, even if he is not share same point of view on our facts. Before make a judgement lets try to understand him. It needs for us, in future, to better understand other customers. It is very competitive skill, to understand people, and in future it will improve our business communications on the higher level. More communications, more business. We should to learn how to break resistance in communications. We and other people have resistance to accept new way of doing things, new ideas, new dogmas. We have to learn this, because it is our future, if we want to increase our business communications skills. Trends not stop, they constantly increase and develop. And we have to gain speed in this development. The strategies what exist now, usually reformulated and modified over the time. So we have to understand that we need to listen our customer, because information comes from them, they dictate. As better we listen, as better we perform. Businesses has to be today more in listening mode, because that way they learn. When customer see that businesses react on they choices they stay longer with that business. It is double face game. Today truth can be tomorrow lie.