When people contacting you or your business somehow, they are usually have reason. Not to many people are able to explain stimulation of that reason. People sometimes do mistakes, and they can not explain why they did that mistake, in same time when they do not do mistakes, they can not explain logically motives. When they interact with your business you need to build model of interaction. It will save your time and peoples time. Do not afraid to ask people what they looking for, especially if you want to attract customers. Build model of interaction, because you need to know how and when ask and when not to ask potential customer. Important to identify what goal people want to achieve by interacting with your business. Maybe they want to solve some small issues for them. Maybe not. Important to understand that for your potential customers they problems are at first place, and even if you have better solution, never ever do not offer it directly. Customers themselves should make they choice, that way they ready to pay more, because they problems are more important for them and they solutions are more important for them, and they pay for what they believe is good for them. Important also your business impression from the first second when potential customer walk into your business. The conditions under which product sale committed produce additional benefits or rejection of the product sale and price. Conditions usually help customer to format his point of view on the problem he want to solve with your business help.