As market grow more business has to change they image towards it. Especially if we talk about growth in areas where businesses are interacted with multicultural society. Customers coming with various backgrounds and expectations from your business. You can not stay any more on the same stage of the business operations as you were one year ago. Market demand the change. Many businesses now realise that they should use different strategies to attract people into they businesses. More businesses start using multi cultural strategies in customer service. Human are different and global society at the moment promote that difference as the competitive advantage. People start making money on they difference. And this is logically correct, because if we had the same businesses everywhere, then, not to many people see your business difference compared to your neighbour business. Difference allow small and medium business to compete and differentiate themselves. Most successful one who largely differentiate themselves is growing bigger. When businesses see the difference and accept it as opportunity to grow, they usually develop skills such as market dynamics and nature of individual differences, which in turn helps them to have positive image for every guy or girl from the planet. Exploring the difference help businesses to study people, nations, cultures, latest trends,..why businesses need that? Because from exploration businesses develop innovative strategies, new way of doing things and integrate with modern society.
