Real time tracking with insights - Nucleus Vision

The development of the Nucleus Vision system was started at Harvard University in 2014. Through this project, companies and retailers gain access to customer data, including their preferences and the time when they are most likely to make purchases. In addition, the technology also allows real-time tracking of sales, which is important for any organization. Now the product development has already been completed, and it is being tested in 10 stores, which were pre-equipped with all necessary equipment.

Nucleus Vision requires special ION sensors that can recognize visitors to outlets. With their help, the system receives information about which products are more interested in the client, which brands he prefers, and at what time of day is more disposed to make purchases. The program does not require Bluetooth, Wi-Fi and similar data transmission technologies, as well as an increasingly widely used face recognition system. According to the developers, the main goal of Nucleus Vision is a complete blurring of the boundary between trade in real and virtual space.

Nucleus Vision is the world's first system, which is based on IOT and blockbuster technologies. Thanks to it, retail brands can calculate optimal loyalty programs for their customers, as well as make them the most attractive offers. The data is collected using both ION sensors and the existing database. All this will allow to optimize sales and significantly improve the profitability of retail trade. According to the developers, Nucleus Vision will allow real-time analysis of customer activity in about 91 million retail outlets.

The wide distribution of this system is beneficial to sellers, as they receive detailed information about their customers. With the help of these data, a visitor can immediately offer a product or service that interests him, and is likely to be bought. Consequently, the effectiveness of retail trade can be significantly increased by saving time for the seller and the buyer. In addition, such a system allows you to quickly notify connected users about actions and other events, which also positively affects virtually anyone on the business.

For customers, the use of Nucleus Vision can also be beneficial, than for sellers, as it provides them with a number of significant advantages. The customer who uses the system, fully controls their own data, and personally decides whether to provide them to a particular seller, or not. If the user agrees not to the transfer of information, he receives a fee in the form of a special domestic currency. In addition, some stores provide customers registered in Nucleus Vision, cashback, as well as personalized pricing, which makes shopping more profitable.

The most important advantages of this system can be considered the following its features:
· There is no need to use specialized software;
· No connection to Wi-Fi or Bluetooth;
· The program can work on any smartphone;
· Users are guaranteed complete anonymity.

During the testing of Nucleus Vision in 2017, the following results were achieved:
· The system is successfully used in 10 trading networks in India;
· Registered 38822 users;
· 2288 improvements and recommendations were created;
· Developed 1723 recommendations for users;
· 2183 authorizations have been completed.The development of the Nucleus Vision system was started at Harvard University in 2014. Through this project, companies and retailers gain access to customer data, including their preferences and the time when they are most likely to make purchases. In addition, the technology also allows real-time tracking of sales, which is important for any organization. Now the product development has already been completed, and it is being tested in 10 stores, which were pre-equipped with all necessary equipment.