Graphics Utopian Submission - Final work on Fast-Reply Logo

besigner(49)

Published in

#utopian-io

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Repository

https://github.com/Comprendre-Steem/fast-reply

Linked Task Request

https://busy.org/@roxane/task-request-fast-reply-needs-a-logo

Details

The goal was to create a simple but powerful logo for the new Fast Reply web service.

I mainly worked on discord with @roxane and @oroger in order to define what was their needs and how give them the best of myself.

About the logo design, my goal was to express the reply part but also the fastest way to reply to someone. That's why my first idea was to use the spring as we can directly respond to anyone as quick as a spring will do.

But the paperplane and/or the envelop were specifically asked by them therefore I worked on it as the main theme of this logo.

From those one we choose three versions and we finally agreed on two colors :
Black & Orange to symbolise the professionalism & the friendlyuser part of this web application with a minimalist touch.

On the picture below, you'll find different ways to express the three finalists logos with colors & variants.

Finally I decided to propose this one as the result of all those works around their project and their logo design needs :

Benefits / Improvements

As the project requiered a new logo, I asked to @roxane & @oroger to warn me when they'll ask to the utopian community our help.

I really hope my work will fit with their dreams and if it isn't the case, I hope they'll find exactly what they are looking for thanks to a other artist.

Proof of authorship

The main proof of authorship can directly be taken from my file.ai available in my source and obviously with the many propositions I sent to the fast reply creators but please find below some screenshot taken on Adobe Illustrator.