It sure helps that people have some small rewards by actions they do. That's the premise behind delegating stake to a curation project for example. Having a new layer of things that are part of life might even get more people into crypto. But there's a hard wall into changing the way of thinking. Let's see how companies that are only keen in making bucks will do with that. You named two good examples of late reactions, but could we expect that to change in the short term? It would certainly be interesting to see what choices these companies make for their future.