Cloud gaming was the final boss, in their attempt to take even more power away from players. They're doing everything to cut cost and make money at the expense of players, so their model is to sell pure entertainment and nothing more.
Web 2 gaming is like taking a prostitute home for one night. Web 3 gaming is like marrying a wife that improves the quality of your life.
RE: Blizzard's new user agreement: You no longer own your games! I say: WEB3 games here we go!