Yeah, initially it does an aggregation from the Hive blockchain since you created your account, thus it harvests through a bit of data.
About the weekly posts you are right and yeah, math will make it go to fractions for daily goals. I got another feedback on this and will allow to set also weekly goals and other fields will be calculated based on user input.
RE: HivePulse.app - New Goals functionality for focused and consistent activity on the Hive blockchain