I ended up hating to see hype around projects. For me the way to market a coin or project would be to be truthful about it and present both the advantage, but also the risk. I got to a point that I don't trust anymore what people say, but rather need to look back hard (if info is available) and try to decipher if it is really a good project or not. And one aspect of that is to have the right team and networking around it.