Hive Loss Prevention should first try to Hold the price to a certain value. It should find a price level which makes sense from economical point of view and which sustains growth. We should have mechanisms to support that and have a marketing plan and growth to increase revenues income - ads or any other mean. We need to see a clear strategy and plan on this, there are many capable people that can help this and something needs to be done about it. Otherwise we'll see it fold or just stagnate while others will steal the technology.