Several months ago, Hilarious Agency was contacted by 
Many members of the community no longer wish to promote "blog and earn". Previous promotional campaigns to "grow the community" have clearly demonstrated that this does not work! And a marketing approach aimed at the tokenomics of HIVE and HBD would be drowned in the plethora of proposals already available.
Together, we agreed to comply and start the project by putting our skin in the game. Concretely, this means that:
We have done an important work of preliminary reflection which is now complete. The content of the communication and the main baseline of the campaign have also been defined. The next phase is therefore the definition of the most effective communication strategy and the planning of the campaign.
UPDATE:
If you missed our presentation at HiveFest (thank you
This proposal aims to fund a strategy & concept campaign targeted to external devs in order to make them want to join the Hive community, with end goal of making the number of projects and applications developed on Hive grow.
Because HIVE needs to see its number of projects growing, and it needs to be attractive for external devs.
To make it short, we want to replicate cases like Splinterlands which made the Hive ecosystem grow both in terms of users but also in terms of visibility for the Hive blockchain and its tokens.
When briefing the agency on the topic, Hilarious Agency rapidly came back with the feedback that the Hive ecosystem is way too complex. We have several websites and information is hard to find. Furthermore, a recent study internal to Hive shows that the resources and tutorials are not optimal for now to jump on Hive and comprehend Hive’s concepts.
The consequence is that potential new devs might quit trying to find the info they’re looking for and will join another community. If we keep things as they are, we will have huge trouble attracting new developers, and thus, staying competitive.
After much research, strategies, and conception time, Hilarious Agency came up with a new concept, named Hivefive, to overcome the spotted issues.
Hivefive’s main goal is to connect people, mainly devs, and to make the building of dApps on Hive more fun and easy.
The Hivefive platform will be composed of 3 sections:
The hunt is a matching tool, based on dating apps system.
It will allow devs to quickly see what projects are being developed on Hive – and their status, and their info
Interactions can be undertaken:
Projects are swiped through, and in the lively and direct manner of Fruitz, some interactions can be undertaken. It is important to make the experience as simple as possible.
Potential contributors can fill in their profiles with their skills, experiences, availability, time-zone, … and an algorithm will show them projects based on their profiles and preferences.
On this page, there is a dashboard of activity on the Hive blockchain. It is important to show any user the dynamism of Hive.
This is where users can create a project:
This is where users can also create Hive Improvement Proposals:
Aimed at new developers to get started properly on Hive.
Building a consolidated information directory of what you need to know about: developpers.hive.io, hivedapps.com, peakd.com, hive.blog, hivebuzz.me, whyhive.io, hiveprojects.io, others...
Building a database of documents, masterclasses & tutorials, help, and advice from the community for using Hive:
Total budget for this phase: $25,000
With their expertise in User Experience & User Interface, Hilarious Agency will take care of designing the Hivefive platform. This will include:
The goal is to have a fresh and bold design that will make Hive attractive to new developers. 3D Design is not excluded.
Total budget for this phase: $30,000 USD
Once the platform is done, we need to advertise to make sure our communication tool Hivefive is seen by our target: developers.
To do that, we need to work on the messages we will get across, and advertise where devs are. Campaign materials such as videos, animations and others will need to be produced, following the specifications of each channel.
Paid campaigning has to be supported by a content strategy. On sites like Medium, Dev.to, awwwards or learnweb3, we can find content about ‘Developing on Ethereum’ or others. Hive needs to position itself as an expert in web3 and tackle topics around that on those channels. This is owned media, as we cannot pay for such placements but the whole community will need to share the content to make it seen by potential newbies.
Hilarious Agency can help by drafting 3 months of content calendars and publishing the articles/tutorials on the channels themselves. However, they will need the help of the community to properly write and review the articles.
Total budget for this phase: $15,000
Hilarious Agency takes care of media planning and media buying.
Channels that were chosen for paid campaigning are currently Twitter & LinkedIn. Other ad placements will also be made on web3carreers, dev.to, …
A more specific media package will be published at a later stage.
Total budget for resources: $20,000
Total budget for media buying: $70,000
As mentioned in the Proposal Context section, a significant preliminary work of analysis and creation has already been carried out.
On the other hand, Hilarious Agency is and remains a traditional communication agency with people on its payroll. That does not allow them to commit to such a long-term project without any guarantee of funding.
We,
budget: 5400 HBD
This budget is to cover services as a project coordinator during the next 4 months. It does not include the last months of work done or the expenses incurred so far.
Services are:
Request for funding
Due to the way the DHF works, the possibility that stakeholders stop voting on the proposal and in order not to have to wait months to collect the funds, the daily payment will be set at 16860 HBD per day for 10 days.
Funds will be held in the dedicated 
Funds will be released according to the following schedule:
If the proposal is not funded or partially funded, our work will be put on hold and a new proposal to collect the missing funds will be issued, taking into account any comments from the community.
Hive is sorely lacking in outward-facing marketing and a well-organized developer information hub.
We are convinced that it is by attracting new developers to use the Hive blockchain for their projects and applications that we will grow our entire ecosystem sustainably. We have already had several demonstrations of this.
Thank you for your support!
