In recent years, the battle for diners’ dollars has increasingly switched to delivery: More customers continue to see delivery not just as a convenience but a necessity, and major restaurant brand know they have to get on board or risk losing business. Pizza chains have likely been especially hurt by this competition because, back before online ordering took over, pizza was one of the few cuisines that consistently delivered. As a result, large pizza chains have apparently been looking for ways to up their delivery game, and alcohol would seem like a likely prospect.
