That's how to exploit a hype. Everybody is talking about this TV show "Squid Game", so it must be cool, right. And before anyone realizes, the token makers are gone.
But even the game rules sound fishy - start playing one round supposed to cost 456 Squidcoin, and even more in the later games? Imagine a what price most people would have bought their coins. US$ 0.50? US$ 1 or even higher? That would be a damn expensive game to play.
But well, there is no danger to loose money in that game, it seems, since there is no game.