Rich or poor will be burry in the land, we have all the same way to go, that's why even if you are rich, you are still subject to be humble and kind to your fellow!
"One may live in the darkest jungle alone out of home, but a steadfast devotee knows very well that he is not alone. One should therefore practice devotional service at home, hearing and chanting the holy name, quality, form, pastimes, entourage etc., in association with pure devotees, and this practice will help one awaken God Consciousness in proportion to one's sincerity of purpose."