After giving many but many turns in my head thinking how I could use the word "zone" in the logo, I came up with the idea of using pointer gps.
It is very simple, all the time when opening Google maps or some GPS in the day to day we see our friend pointing out the desired area, we are familiar with it.
The hardest moment of all was to think, how am I going to represent art?
Thousands of ideas rained in my head but none of them convinced me. Then I thought about painting and BAAAAAAANG!
Fresh paint, spilled paint, chromatic spectrum and that's why I used those colors and the paint spilled..
What typography should I use?
I tried several daring but I do not get that feeling of harmony, I needed something simple and minimalist.
Coolveltica arrived to save the day.
