I still think this guide is very relevant and valid:
@azircon/land-strategy-pyramid

Most people who are getting into land right now seem to be more DeFi / ROI-minded players. Nothing wrong with that at all. But I do think that once we reach a point where the majority starts looking at land with the mindset of “I want this because it helps me in the game” rather than purely ROI, land adoption will really take off.

Items and spells feel like the end goal here… but the big question is: do we actually have that much time?

I’m also really curious how the team will look at the data showing that most land owners “only” have 1–5 plots. How do you incentivize this group to activate more land, or even buy additional plots and keep those active? 😅

For now, both suggestions in your post seem like they would have a positive impact on ROI, and I think that could be a good starting point.