Game first, then community.
That’s the gamer in me speaking, lasting engagement always starts with gameplay that feels rewarding on its own.

Games in Web3, though, the economics often becomes the product because of how the projects are structured and funded. That’s understandable, but risky, when the token becomes the main attraction, the “game” part gets overshadowed.

The real challenge, as you said, is alignment. When gameplay, economy, and marketing all reinforce each other, the result is sustainable. Marketing alone can’t fix weak design, but it can amplify a well-aligned vision getting it to a broader audience.