A few years ago, a catfish farmer shared a painful story.
He entered the business with confidence, believing that once he had a pond and fingerlings, everything else would fall into place.
He stocked 1,500 fingerlings into a 1,000-litre tank.
Within days, the fish started dying.
He tried everything antibiotics, salt, herbs, water changes but the losses continued.
Out of 1,500 fish, only about 200 survived.
The heartbreaking part?
The loss could have been avoided.
After visiting an experienced commercial fish farmer, he heard one simple sentence:
"You overstocked your pond."
That one mistake cost him almost everything.
But instead of quitting, he learned, corrected his errors, and rebuilt his business.
Today, he successfully manages thousands of fish.
What's the lesson?
Many people don't fail in business because they lack money.
They fail because they start without the right knowledge.
At Ajo Business Coaching, we believe that knowledge is an investment, not an expense.
Whether you're interested in catfish farming, agriculture, retail, fashion, real estate, tech, or any other business, learning from experienced people can save you years of costly mistakes.
Before you invest your money...
Invest in understanding the business.
That's exactly why Ajo Business Coaching exists to connect aspiring entrepreneurs with practical knowledge, real-life experiences, proven strategies, and successful business owners who have already walked the path.
Don't let avoidable mistakes become expensive lessons.
Learn first. Start wisely. Grow confidently.
Follow Ajo Business Coaching and join our community as we help you build businesses that last.
Ajo Business Coaching
Building Better Entrepreneurs Through Knowledge.
