Survival at any cost seems to have started out in America in the 60's and the fear factors were heavily ramped up by the government with all the Duck and Cover from the Cuban missile crisis. There were other things going on also, but government fear training seemed to have started in earnest then.

The beginning of the survivalist movement, of bomb shelters for the family at any cost. Stock piling food that would never be eaten. The fear cycle moved from the government hands to those that wanted to profit at the expense of as many people as they could convince.

It continued into the 70's and up to this day. Governments, large Corporations, and very wealthy people with nothing better to do, continuing to push the fear factor so people will obey, and spend, and look to others for solutions. They all ask "how much is your survival worth to you?"

People have been preparing for the end for a long long time, the end has not happened yet, one day it may, but why live in fear of tomorrow? If something should happen and it becomes a TEOTWAWKI (the end of the world as we know it) situation it will not matter how prepared one is. Survival at any cost will truly test anyone then. Until then people really need to start living for tomorrow.