The ecosystem of the television has been greatly infected as content publishers place high premium on advertisements on their platform making huge amounts of money from them. This inadvertently lowers the revenues for content creators and increases the cost of subscription for the consumers.

Content creators go underappreciated as the publishers forget that their platforms are kept alive by the content creators. Content creators have no way of accurately taking statistics of their pay per view because they operate on a centralised network. They lack the ability to reach their audiences without an intermediary. Because low payment or returns they are forced to make multiple low quality videos to increase their chance of getting more. Some are even pushed to use bots for fake clicks thus cheating the system.

Consumers on the other hand lack total control over their subcriptions both on connected television and cable networks are they are forced to watch advertisements without their consent. This is done at the expense of their subscription or data. On the television they pay for subscription not only for their choice contents but they pay for advertisements too.

The advertisers lack the appropriate tools for targetted advertisements, so they loose a lot of money trying to create an advertisement for the wrong audience. If only they can collect data from their audience they will be able to reach their audiences more perfectly thus increasing returns and lowering costs. People now use their smartphones to watch videos contents other than the television because it gives them access to streaming videos online to watch their favourites. But it has been found out that more than half stated some of the disadvantages of using smartphones to watch videos: small screen sizes (especially) and battery life thus making televisions or large screens have an edge over smartphones.

What is Tv Two

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Tv two is an application built on the etherium blockchain (ERC20 protocol) which provides a way for watching connected Tvs on big screens. It creates new standard for Tv advertising. It allows users to share their data with advertisers on their own terms, giving power back into the hands of the consumer.

We are TV-TWO, a Blockchain-based Open Platform for the Television Ecosystem. TV-TWO eliminates the gatekeeper status of TV networks and prevents centralistic tech giants like Google and Facebook from owning the medium in the future. Television is still the biggest advertising market. We aim to re-distribute the budgets and reward consumers for their attention and shared data.

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Tv two platform has a lot of benefits for the users, content creators and the advertisers:

Benefits to users

The platform gives the users an absolute power over what they watch without monthly subscription. Consumers are able to skip videos or advertisements they do not wish to watch on television sets. This gives an unparalleled ability for television users nowadays. Users are being paid by advertisers to watch advertisements on the platform. Users also earn more tokens when they share anonymous data with advertisers for them to be able to produce more targeted ads.

Benefits to content creators

The content creators gets to reach a wider audience without intermediaries which will push them to create more quality contents. They earn per view since it will be on television sets instead of clicks. They also get to have access to more transparent statistics for their earning per view since the data are stored on the blockchain to ensure transparency.

Benefits to advertisers

Advertisers also gets the chance to reach their target audience more perfectly without intermediaries. Anonymous data collected from audienve will be used to create advertisements which will reach more audience thereby increasing returns while reducing costs.

How it works

TTV token

Advertisers pay consumers in TTV (a token on the Tv-Two platform) to watch their ads. Users also pay TTV token to content providers for premium video content. Users or consumers can store TTV token they accumulate in a wallet on the platform.
Technical details about the token is given below:

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