Ecosystem Arcona is an information space that unites the virtual and real worlds. It is based on a platform that automatically generates a layer of augmented reality on the surface of the planet. It allows you to remotely install and manage any virtual content.
Why should you buy Digital Land? (
Owning a lot of Digital Land is an interesting experience for a creative person and a profitable business for a businessman. You can change the world on the lawn in front of your house start commercial project thousands of kilometers away from you, on another continent.
ALL ABOUT THE PROJECT
Advertising is a form of outbound media, which means an ad interrupts what someone is doing in an effort to capture their attention.
It’s an approach that has pros and cons. Advertising’s reach can be either broad or very targeted, and advertisers have a lot of control over how, when, and where a message is distributed. However, finding the right message, format, and channel to get and keep someone’s attention—and entice them to convert—is one of advertising’s biggest challenges. Before you dive into an advertising campaign, you need to have a strong understanding of the audience you’re trying to reach: your customers and prospects. If you don’t already have solid data about your audience, use market research to gather information and expand on what you already know.
Knowing who you want to reach and the type of message that will resonate with them is critical for a successful advertising campaign; the channels we use to communicate are constantly shifting, and up-to-date information about your core audience will keep your decisions rooted in good data.
Problem
The advertising world is an exciting industry, but it is literally all over the world and across every available canvas. It's difficult for businesses and even major brands to stand out amongst all the clutter. It is EXTREMELY saturated
Solution
Solution: Arcona’s layer of augmented reality is a new space, a new medium for advertising, communication and brand sharing opportunities. There is little space in the real world for new billboards, but there is plenty of virtual space in Arcona
FROM THE END USER POINT OF VIEW
Problem: There is no single tool for users to easily interact with augmented reality.
Solution: Arcona in the public information space unites the physical and virtual world anywhere. Arcona offers free access for all users and software functions, allowing them to change the surrounding real space on the fly
FROM THE AR DEVELOPER POINT OF VIEW
Problem:
Indoor AR projects are easy to build, but outdoor AR projects present a challenge, as developers must travel to the location in order to build it, which significantly increases expenses.
Solution: With Arcona tools you can accurately and remotely place augmented reality objects in a changing environment.
WHY WE NEED BLOCKCHAIN
Arcona will use blockchain as a ledger to identify who owns the land, content, software, etc., as well as who has the right to make and register transfers. Blockchain technology can guarantee equal conditions and additional protection of the property rights of owners of Digital Land in the Arcona Ecosystem, and protection of copyright for developers and artists living anywhere in the world. Every transaction in the Arcona Ecosystem will be reliable transparent, and mobile. Smart contracts will guarantee copyright protection to every content creator and programmer and ensure automated payment for the use of their intellectual property. These contracts will protect the rights of content and Digital Landowners.
Milestones
2014: Received a pre-seed stage investment of USD 170K from the St. Petersburg Pre-seed Investment Fund. Received a grant from the Microsoft Seed Fund. Underwent accelerator programs from Intel, Google and Faber Novel. Launched the world’s first open-air AR park, Ludza Castle (20 000 m2), which brought over 60 000 tourists in its first year, increasing the tourist flow in the region by 30%. Launched the Cruiser Aurora AR Park (St. Petersburg, Russia; 200 000 m2).
2015: Piligrim XXI became a resident of the Skolkovo Innovation Centre. The project was voted as one of the world’s top 10 start-ups at Future en Seine (Paris, France). Started work on our own computer vision system. Launched the Altun Estate AR Park (Pskov, Russia; 100 000 m2). Launched the Fortress of Bastille AR Park (Paris, France; 10 000 m2), Launched the Forum of Pompeii AR Park (Pompeii, Italy; 40 000 m2).
2016: Withdrew from the Pre-Seed Investment Fund by selling shares to the Spanish investor The Next Big Wow, S.L. Started developing augmented reality platform for mobile devices for remote positioning of 3D content. Launched the Road of Life AR Park (St. Petersburg)
2017: Launched the Battle of Narva AR Park (Narva, Estonia; 100 000 m2).
2018: The launch of a marketplace and the arcona token, the launch of the Digital Land auctions. The launch of an AR Viewer prototype and applications with bonuses for testers and scouts. The launch of a technological prototype for AR Grid; the launch of remote positioning tools for mobile platforms.
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