I'm sure you have heard at least once about kids/teenagers/45-y old teenagers standing in queues for a pair of sneakers. You may say : "Oh this is so stupid, why they can't just go to a normal shop and buy a new pair of sneaker", and you may be right. May be.
The "sneaker" culture is rapidly increasing in popularity nowadays. It is unknown why people (mostly teenagers) becamed suddenly so interested in what they wear on their feet. Some people think that teenagers wear "cool" sneakers because they are insecure and need to feel themselves "in the herd" , others believe that this is a normal phenomenon because teenangers are always looking for trendy things. There are also people who are ready to buy branded things since it simplify the process of searching clothes of good quality as we are confident that brand clothes are qualitative. In my opinion, the main reason for all this attention around sneakers is that sneakers these days look much better than in the past.
For example, here are some photos :
(Market giants as Nike or Adidas often makes collaborations with famous people too)
Kendrick Lamar x Nike Cortez Leakbold
Nike AF100 Low x Travis Scott
Soulland x Nike SB Dunk FRI.day Part 2.0
Puma TSUGI JUN Cubism
Nike Air Force 1 "Trap Lord"
To sum up, the sneaker culture today is just beginning its development. We will see something awesome soon.
