Reliance industries limited is setting up its own production house to create original web series and short films for subscribers of its telecom unit reliance jio info communication limited, as its seeks to maintain edge over competing of offerings.
This the company expects will help attract more users to which 215 million user wireless base, also when it formally introduces its broadband service towards the end of this year.
Reliance has made a string of acquisition recently to boost its content offerings.In March, reliance announced an integration with music app Saavn for its digital music service Jio music.
Jio also has a tie-up with media arts institute Whistling woods international to set up a lab dedicated to virtual reality (VR) and augmented reality industry with an aim to create a generation of cinematic VR filmmakers.
