A healthy website is necessary to do well in business. Many future customers get to know your brand through your website. That’s why it is essential to design a site that communicates the brand message. You should also understand that people only scroll through a website for more than a minute if the website design or UI is attractive. A good UI will help you communicate your brand message. Whereas a bad UI cannot save your brand.
Excellent UI designs are even more important for e-commerce businesses as the sales of their products depend on how well their site performs.
You may have launched your site with high hopes but it doesn’t perform as well as you had hoped. People are visiting your site but not converting into customers or the site lacks good SEO. For small issues, you can take up small edits or website refresh but when everything fails you need to revamp the entire site. This is called a website redesign. Use the most professional WordPress themes if you are redesigning a WordPress site.
Your site will give a few warning signs which will indicate that you need to redesign it.
**Signs that it is time to redesign your WordPress site **
**1. Time since the last redesign or site creation **
You must be aware by now of the rapid pace at which technology changes. AI was just a fancy word for many people a few years back but now the masses use Chat GPT and Bard. Your website is also designed with technology and if the technology has advanced a lot in the last few months or years then you need to update the site with a redesign.
Businesses also change with time and so do their goals and orientations. If your goals have changed or you are targeting a different market then you should also consider a website redesign.
If you use professional WordPress themes during the redesigning process then your site will be up to date with the recent advancements.
**2. Organic performance **
Google ranks sites with a good UI higher. The success of your site or business depends solely if you can rank well on Google or not. Constantly spending money on search engine marketing is not profitable in the long term. You need to rank your site for preferred keywords. If your site is not ranking on Google then it could be a sign that it is designed poorly or is on the wrong platform.
WordPress is one of the best platforms for SEO rankings. You can use amazing plugins like Yoast SEO and Rank Math which tell you what steps to take to rank.
First, you should try to refresh your site content but if you fail to rank then it is time for a site redesign. You should ensure that your site designers know the basics of SEO.
3. Content Management Issues
There are a lot of platforms where you can create a website but not all of them offer a proper content management system. When you are designing a website you need to think about the long term. Many people just think about where they can get started easily but they forget that they will need a solid content management plan to get the customers on the site.
You need to constantly create relevant content which can pique the interest of visitors. This content is meant to educate the visitor before they make a decision on the purchase.
The problem is that the UI of a lot of sites messes up with the content. Sometimes the content doesn’t do well because the platform is not good enough.
If you are facing such problems then you can redesign your website on WordPress.
Use professional WordPress themes to do so and soon your old content will help you rank. Sometimes you don’t rank on Google because of the content management system and not the content.
**4. Poor loading speed **
An attractive website loads up within three to four seconds. If it takes your site more time to load then the visitor may get annoyed and leave it. There are many other ways to improve the site speed. One of them is to get rid of unnecessary WordPress plugins but if you cannot improve it after trying everything. Then it means that there is some inherent design flaw that has caused this problem. Now you need to redesign your site while keeping the loading speed in mind.
**Preparing for launch **
Website redesign is risky as it has the potential to cause more problems. It is possible that the new site performs worse than the old one. You need to highlight what works on your current site and what you need to change. Create a team, plan, and timeline.
It is a risk that you have to take if you want to take your business to the next level.
Do not be afraid of this change but embrace it for growth!
