I would say that most, if not all of, the cash being thrown around on the show is from Netflix or whoever else is is invested in the show behind the scenes. Because they know they'll recoup the costs in advertisements and through other avenues.

Such is pseudo-culture being sold by entertainment media and the progressive waves of idiots go as fast as they can to praise garbage "reality" shows like this. The show appeals to a very specific demographic of fools who are easily separated from their money. They are the fools of their own cultural idiocracy.