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Dolce & Gabbana popularly known as D&G and also the famous designed brand has announced a second release of new NFTs set with UNXD which is a popular NFT marketplace for digital luxury and culture. The fashion house first set of collection Collezione Genesi, made a huge sum of $6 million from the NFTs.
Just like the first NFTs released by D&G, the set of NFTs to be released are also going to be hybrid NFTs that will be similar to the former nine pieces that were sold for ETH 1,885 in 2021 to collectors of NFTs. The NFTs are said to feature benefits that are experiential, physical and digital. The NFTs will be minted on an Ethereum layer 1 blockchain which is going to be powered by the UNXD exchange platform built on Polygon. The NFT will be called DGFamily and its going to bought on the UNXD platform theough the MoonPay’s payment system.
The NFTs Boxes is going to be available through a private mint and only addresses that are whitelisted will be selected through a raffle that will be conducted or directly awarded through UNXD. This is only the first place where they will be available.
According to D&G in a tweet they recently made: “After the historic Collezione Genesi debut in September 2021, Dolce & Gabbana continues to transcend the physical and the digital worlds with the launch of the exclusive DGFamily NFT community, in collaboration with UNXD.”
After the historic Collezione Genesi debut in September 2021, #DolceGabbana continues to transcend the physical and digital worlds with the launch of the exclusive #DGFamily NFT community in collaboration with @unxd_nft.
— Dolce & Gabbana (
Discover more at https://t.co/21pcUfod3J
#DGNFT pic.twitter.com/LqSteUZcXQ@dolcegabbana) February 20, 2022
D&G said they will be dropping three boxes that will be coming in different forms which are three gold, platinum and black variants and the level of rarity will be increased alongside the benefits of the holders. The boxes are ornately carved carretto-style jewellery box that has the capacity to hold so much than it looks.
In the description of what each box can do, they said the gold box will grant all the privileges that the black box holds and also have access to rare D&G drops including invites to IRL events and also a limited premium D&G fashion set.
Having the platinum, you have to be the luckiest person because it’s the rarest out of all the boxes because it grants access of the gold box too and the rarest drops including special IRL.
The black box which is the common box will only grant a first level access to the DGFamily NFTs, the physical and digital D&G apparel and also with metaverse events. Also it comes with special bonuses like the D&G swag set.